KORE Collective elevates workout and performance wear beyond the bounds of your sweat-sesh, creating street-ready ensembles that offer uncompromising performance, function and fit and make you feel sexy, stylish and strong at the same time. Every piece offered by KORE Collective is hand-selected by style and fitness expert Kelly Sterling who has been changing the way San Francisco’s fitness community shops for fit fashion through her innovative retail experiences that have brought exposure to independent and style-forward brands like Varley, Alala, KORAL and Joah Brown. With Kelly’s discriminating eye and studio experience, KORE Collective stocks only the best in key categories to simplify how you shop for your activewear, allowing you to build a wardrobe that transitions easily from sweat to street.

Our KORE customers are our muse! Please share with us how you rock your KORE on Instagram @Kore_Collective #KOREStyle 


Meet the Founder

Kelly Sterling (known as @KOREByKelly to her community of loyalists) is the creative mind behind the KORE brand and its retail platform, KORE Collective. KORE Collective offers the best from emerging and legacy activewear brands through its curated e-commerce site and innovative pop-ups designed for the fitness community. The San Francisco-based stylist and fitness guru created one-of-kind retail experiences at leading studios such as Mighty Pilates, Ritual Hot Yoga and The Dailey Method, where she featured hand-selected apparel that’s styled to transition from spin class to brunch with ease.
Prior to starting her fit fashion journey, Kelly held executive leadership positions at StyleHaul, Clique Media Group and Glam Media, where she honed in on the convergence of her professional and personal style.
Kelly continues to expand the KORE brand with new brick and mortar retail experiences in San Francisco and a growing e-commerce site that presents in an editorial format to bring street style sensibility to elevated performance wear. 

You can connect with Kelly on Instagram @KOREbyKelly @Kore_Collective and visit KORE online at www.KORECollective.com



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